INFINITI - Global Website Redesign
A new design language system to elevate Infiniti’s brand presence and enhance the luxury of their products.
Role
Lead Designer
AGENCY
DigitasLBi
YEAR
2017
Following the work I’ve done for Nissan, I’ve been asked by DigitasLBi to work on the redesign of Infiniti website, which share the same digital platform.
The project scope was to translate the new Infiniti visual language onto an existing platform using some of the existing components and also improving some of them to create an user first experience.
Same as with the Nissan project the challenge was create flexible components and stress test them to make sure they will work in various languages when adopted by the local Infiniti content teams.
I was a part of relatively small team, overseeying a few mid/junior designers and also responsible for early visual QA of developed components.
Video summary of the Helios project
Video: Nissan Renault Infiniti / DigitasLBi
Selected Works
Visa Coca ColaMobile app design
InfinitiGlobal website redesign
AmticoRedesign concept
Murielle MarieBranding & webdesign
NissanGlobal website redesign
EnelWeb redesign
AIG InvestmentsDesign system
